Optimising for SEO – Intro to SEO and Getting Found on Google
Make Your Website Work Harder for Your Business
Are you tired of your website sitting quietly in the corner of the internet while your competitors get all the attention? You’ve invested in building a website, but if it’s not being found on Google, you’re missing out on a continuous stream of potential clients who are actively looking for exactly what you offer.
This practical, no-nonsense Intro to SEO training shows you how to get your business found on Google through effective SEO. In approximately 60 minutes, you’ll learn the foundations of Search Engine Optimisation from someone who’s used these exact techniques to rank blogs on the first page of Google within 24 hours.
What You’ll Gain
- Continuous lead generation – Turn your website into a 24/7 marketing tool that attracts your ideal clients even while you sleep
- Build genuine credibility – Establish yourself as the go-to expert in your field when you appear in search results
- Practical keyword research techniques – Discover what your ideal clients are actually searching for (not what you think they’re searching for)
- Blog optimisation framework – Learn exactly what Google wants to see in your content to rank it higher
- Implementation-ready checklists – Walk away with tools you can use immediately to audit and improve your existing content
Training Content Overview – Intro to SEO
- Understanding the true purpose of your website and how SEO fits into your business strategy
- Keyword research fundamentals and simple tools you can use without a huge learning curve
- How to structure blogs that both Google and human readers will love
- Using Google Search Console to fast-track your content indexing
- Simple optimisation techniques using free plugins
- The Blog Bible framework for consistent, high-quality content creation
- Realistic expectations and timeframes for SEO results
Learning Format
This recorded training gives you the flexibility to learn at your own pace. Watch early morning, during lunch breaks, or midnight—whenever works for your schedule. No more struggling to implement concepts while simultaneously trying to absorb new information.
The recorded format means you can:
- Revisit key sections during implementation
- Control your learning pace (speed up review sections, slow down complex concepts)
- Reference exactly what you need when actively applying the techniques
Plus, bring your specific implementation questions to our regular Q&A sessions where you’ll get personalized feedback on your SEO efforts.
Why This Matters
Without effective SEO, your business is invisible to potential clients who are actively searching for your solutions. These are the highest-quality leads—people already looking to solve a problem you can help with.
Most business owners either ignore SEO completely (leaving money on the table) or rely on outdated, ineffective tactics that waste time and energy. This training cuts through the confusion with practical, experience-based strategies that actually work in today’s search landscape.
While competitors may rely heavily on paid advertising, you’ll be building a sustainable foundation of organic traffic that continues working for you year after year, potentially reducing your need for ad spend over time.
About the Trainer
Tanya combines 15+ years of hands-on business experience with her Chartered Manager qualifications to deliver practical, implementation-focused training. She doesn’t just teach theory—she shares what actually works in the real world of business.
Having transitioned from running her own successful businesses to helping other business owners, Tanya understands the challenges of implementing effective SEO while juggling all the other responsibilities of running a company.
“I’ve seen first-hand how proper SEO can transform a business—one of my clients’ blogs quickly rose to the top of Google’s search results, generating consistent leads without any additional marketing spend. I’ve always used SEO as the main source of new customers to my manufacturing business too.”
Investment for Intro to SEO
£97 – One-time payment
Includes:
- Full recorded training (approximately 60 minutes)
- The Blog Bible SEO framework and checklists
- Access to monthly Q&A sessions for implementation support
- No hidden costs
Frequently Asked Questions
How technical do I need to be to implement these strategies? If you can update your own website content, you have all the technical skills needed. This training focuses on practical content creation and optimisation, not complex coding or technical SEO.
How long before I see results from implementing these strategies? While some content can rank quickly (even within 24 hours using the Google Search Console technique shared in the training), typical results take 3-6 months of consistent implementation. SEO is a long-term strategy that builds compounding returns over time.
Do I need expensive SEO tools to get started? No. The training covers several free tools for keyword research and content optimization. While paid tools can speed up certain processes, they’re not necessary for implementing the core strategies.
Is this just about blogging or does it cover other aspects of SEO? While blogging is a central focus of the training, the principles apply to all website content. You’ll learn foundational SEO concepts that can be applied to product pages, service descriptions, and other website elements.
How is this different from other SEO courses? This training focuses exclusively on implementation over theory. You won’t get overwhelmed with technical jargon or complex strategies—just practical, step-by-step guidance that you can apply immediately to your business.
Related Trainings:
- Coming soon
Need more personalised support with your SEO implementation? Contact us for bespoke pricing on SEO support